OneIMS Growth Formula Case Study

OneIMS, a leading digital marketing agency, aimed to enhance its social media presence by promoting its signature Growth Formula—a strategic approach to business growth through marketing solutions. The project’s objective was to create an engaging and informative promotional animation that simplified the complexities of the Growth Formula, making it accessible to a broad audience while boosting brand recognition on social platforms.

As the lead designer and animator on this project, I transformed their marketing strategies into a visually compelling narrative. The animation was crafted to align with OneIMS's brand identity and effectively communicate their core services, driving engagement and attracting prospective clients. This visually appealing content sought out to a key role in increasing the agency’s online visibility and showcasing their expertise.

Objective

Throughout the design and production process, several challenges emerged that required careful attention to detail and creative problem-solving:

• Maintaining Brand Consistency: OneIMS had an established brand identity that needed to be reflected in the animation. Ensuring that the visual elements—colors, typography, and overall aesthetic—matched their existing brand guidelines while introducing fresh, engaging visuals was a crucial challenge.

• Condensing Complex Information: OneIMS’s Growth Formula involves multiple steps and concepts that can be difficult to explain in a short, attention-grabbing video. Condensing these elements into an entertaining, streamlined animation while maintaining clarity was a key challenge.

• Capturing Attention on Social Media: Social media is fast-paced, and users’ attention spans are short. The animation needed to capture viewers' attention within the first few seconds, deliver the message effectively, and encourage engagement—all while adhering to the platform's best practices..

To address these challenges, I leveraged my experience as a graphic designer, illustrator, and motion designer to develop a cohesive and impactful animation that would appeal to a broad audience. Here’s a breakdown of my process:

1. Research and Concept Development:
   I began by conducting thorough research into OneIMS’s brand, their audience, and the specific message they wanted to convey. Understanding the nuances of their Growth Formula was essential to distilling the content into its most important points. I worked closely with the OneIMS marketing team to align the visual narrative with their goals and ensure we maintained brand integrity throughout the project.

2. Scriptwriting and Storyboarding:
   After understanding the client’s needs, I focused on creating a script that could communicate the key aspects of the Growth Formula in a concise and engaging manner. I developed a storyboard that visually mapped out how each concept would be presented in the animation. This stage ensured a clear narrative flow and allowed us to refine the content before moving into production.

3. Design and Animation:
   Using Adobe After Effects and Illustrator, I brought the storyboard to life. I incorporated clean, modern graphics that reflected OneIMS’s branding, combined with smooth transitions and lively animations to keep the viewer engaged. I carefully selected a color palette and typography that aligned with the OneIMS brand while ensuring that the visual elements would stand out on social media feeds.

4. Optimization for Social Media:
   Knowing that the animation would be shared across multiple platforms like Instagram, LinkedIn, and Facebook, I optimized the format for various social media specifications. This included creating short, snappy animations under 60 seconds with a compelling hook in the first 5 seconds to capture attention. I also ensured that the video was compatible with different aspect ratios for seamless posting across platforms..

The OneIMS Growth Formula animation effectively promoted the company's services by simplifying complex marketing strategies into an accessible, visually engaging narrative. While the post received a modest number of likes and shares, it helped reinforce OneIMS’s brand messaging across social platforms, providing potential clients with a clearer understanding of how their services drive business growth.

The project also showcased my ability to combine graphic design, illustration, and motion graphics to deliver polished, professional content. By creating a concise, informative format, I contributed to the consistency of their online presence, supporting long-term brand recognition and engagement efforts.