For the Estero Preserve at Koreshan State Park, I collaborated with the Florida State Park Service to design an engaging poster that educates visitors about the park's diverse biomes. Tasked with creating a visually compelling design to capture attention—since previous posters struggled to engage park-goers—I used vibrant colors and detailed illustrations to draw people in.
The poster highlights specific biomes with a focus on key species found in each. The first panel features a pine lily, native to the area. The second panel showcases a red-shouldered hawk, while the third panel highlights the endangered gopher tortoise, all strategically chosen to reflect the wildlife of the park. By blending educational content with eye-catching visuals, the goal was to create a more immersive and appealing experience for visitors.
Estero Preserve Poster
Estero Preserve Case Study
Enhance Visitor Engagement: Create a visually appealing design that attracts the attention of park-goers.
Educate the Public: Provide clear information about the park's diverse biomes and the unique species that inhabit them.
Highlight Biodiversity: Showcase specific plants and animals that are representative of each biome to foster appreciation for the natural environment.
Objective
Working closely with Justin Lamb at Koreshan State Park was integral to bringing this project to fruition. Justin shared his vision for an educational tool that would resonate with visitors and effectively communicate the significance of the park's ecosystems. Through our collaboration, we refined the content and design elements to ensure that the poster aligned with the park's goals and mission.
Collaboration
The poster features three distinct panels, each emphasizing key species:
First Panel: A pine lily, known for its beauty and native status, was selected to represent the mesic flatwood biome.
Second Panel: The red-shouldered hawk, a common sight in the area, illustrates the importance of avian life within the park.
Third Panel: The endangered gopher tortoise was chosen to raise awareness about conservation efforts and the ecological significance of this species.
Content Foucs
The final design successfully blended educational content with eye-catching visuals, transforming the poster into an immersive experience for visitors. Initial feedback from park staff and visitors indicated increased interest in the park's biomes, as the vibrant design sparked curiosity and prompted exploration.
Results
Conclusion
This project highlights the effectiveness of thoughtful design in enhancing visitor engagement and education. By creating a poster that effectively communicates the diversity of the Estero Preserve, I was able to contribute to a greater understanding of the park's natural environment. The combination of vibrant imagery and informative content serves as a model for future educational initiatives aimed at fostering appreciation for Florida's unique ecosystems.